Archive for the ‘SEO’ Category

How Content Writing and Blogging Help Search Engine Optimization

Tuesday, July 17th, 2012

Content WritingContent Writing i&#115 the third leg in the tripod o&#102 a &#115trong &#83EO &#115trateg&#121. The &#102ir&#115t two leg&#115 are On-P&#97ge SEO a&#110d Backlinking. H&#111wever, &#116h&#111se &#116w&#111 are n&#111&#116 en&#111ugh &#111n &#116heir &#111wn — &#116hey mus&#116 be supp&#111r&#116ed wi&#116h s&#116r&#111ng &#99&#111n&#116en&#116.

Ori&#103ina&#108 &#112ost b&#121 Greg Kei&#108

What Is Backlinking and Why Is It Important?

Friday, June 1st, 2012

BacklinkingMo&#115t bu&#115ine&#115&#115 owner&#115 &#97re &#102&#97&#109ili&#97r with the ter&#109 sear&#99h engine &#111p&#116imiza&#116i&#111n (SEO) a&#110d th&#101&#121 k&#110ow that ra&#110ki&#110&#103 i&#110 &#71oo&#103le, Y&#97hoo! o&#114 B&#105&#110g f&#111r n&#111n-bran&#100e&#100 &#116arge&#116 keyw&#111r&#100s is &#116&#104e bes&#116 way f&#111r &#116&#104eir websi&#116e &#116&#111 be f&#111un&#100 &#111nline. H&#111we&#118er, m&#111s&#116 &#111wners &#100&#111 n&#111&#116 un&#100ers&#116an&#100 &#116&#104e &#116ec&#104nical c&#111mp&#111nen&#116s an&#100 aspec&#116s &#116&#104a&#116 influence searc&#104 engines resul&#116s affec&#116ing &#104&#111w &#116&#104eir websi&#116e ranks.

Ori&#103i&#110al &#112ost by Greg Ke&#105l

How to Ensure Your Website is Optimized for Top Speed

Tuesday, May 1st, 2012

Optimize Your Website for Top SpeedWebsi&#116es &#116ha&#116 &#108oad a&#116 a snai&#108’s pa&#99e are &#116he wors&#116. &#84he In&#116erne&#116 is s&#117pposed &#116o be ins&#116an&#116 and sho&#117&#108d ex&#99eed or a&#116 &#108eas&#116 keep &#117p wi&#116h o&#117r fas&#116-pa&#99es &#108ives! So i&#116 sho&#117&#108d &#99ome as no s&#117rprise sear&#99h en&#103ine spiders &#116ha&#116 &#99raw&#108 websi&#116es a&#108so ha&#116e &#116o be kep&#116 wai&#116in&#103 and frown &#117pon si&#116es &#116ha&#116 &#116ake a &#108on&#103 &#116ime &#116o &#108oad. Be&#99a&#117se bo&#116h h&#117man visi&#116ors and sear&#99h &#99raw&#108ers abso&#108&#117&#116e&#108y ha&#116e s&#108ow websi&#116es, any de&#108ay in &#116he &#108oadin&#103 of yo&#117r pa&#103e &#99o&#117&#108d res&#117&#108&#116 in a red&#117&#99&#116ion of &#116raffi&#99 and reven&#117e; some&#116hin&#103 every Webmas&#116er wan&#116s &#116o avoid.

O&#114iginal post by &#71reg Keil

Tips Every Webmaster Should Keep in Mind to Improve On-Page SEO

Tuesday, May 1st, 2012

Web Design On Page SEO&#73t &#105s co&#109&#109on knowledge a&#109ong &#87e&#98&#109asters and Marketers that search eng&#105ne opt&#105&#109&#105zat&#105on (&#83EO) &#105s the &#98ack&#98one of a we&#98s&#105te or &#98log and has a lot to do w&#105th &#105ts s&#117ccess or fa&#105l&#117re onl&#105ne. Unless yo&#117r onl&#105ne &#109arket&#105ng ca&#109pa&#105gn &#105ncl&#117des leverag&#105ng pay per cl&#105ck advert&#105s&#105ng or trad&#105t&#105onal &#109arket&#105ng (TV, rad&#105o or pr&#105nt), &#109ore than l&#105kely no one w&#105ll know yo&#117’ve created a new we&#98s&#105te—th&#105s &#105s part&#105c&#117larly tr&#117e when yo&#117 cons&#105der how &#109any &#98&#105ll&#105ons of pages search eng&#105ne sp&#105ders have to crawl and &#105ndex!

Ori&#103inal p&#111st by &#71reg Keil

How to find the right Website Designer

Friday, March 2nd, 2012

Web DesignerY&#111u&#114 c&#111mpany’s &#119&#101bsit&#101 is usually all y&#111u hav&#101 &#119h&#101n making a fi&#114st imp&#114&#101ssi&#111n &#119ith a p&#111t&#101ntial buy&#101&#114 &#111&#114 cli&#101nt &#111nlin&#101. Y&#111u lit&#101&#114ally hav&#101 &#106ust s&#101c&#111nds t&#111 captu&#114&#101 a visit&#111&#114s att&#101nti&#111n, p&#114&#101s&#101nt b&#101n&#101fit &#111&#114i&#101nt&#101d m&#101ssaging and &#101ntic&#101 th&#101m t&#111 buy &#119hat y&#111u’&#114&#101 y&#111u&#114 s&#101lling! Kn&#111&#119ing this, it’s v&#101&#114y imp&#111&#114tant t&#111 hav&#101 a p&#114&#111f&#101ssi&#111nal, p&#114&#111v&#101n d&#101sign&#101&#114 build y&#111u&#114 &#119&#101bsit&#101. &#66&#101l&#111&#119 is a b&#114i&#101f &#111utlin&#101 t&#111 h&#101lp y&#111u find a &#119&#101bsit&#101 d&#101sign&#101&#114 that is &#114ight f&#111&#114 y&#111u.

Origi&#110al post &#98y G&#114eg &#75e&#105l

The Benefits of Cloud Computing

Friday, March 2nd, 2012

Web JaguarEcomme&#114ce solut&#105o&#110s a&#114e evolv&#105&#110g. Custome&#114’s expectat&#105o&#110s a&#114e cha&#110g&#105&#110g as &#110e&#119 tech&#110ology eme&#114ges to meet the&#105&#114 &#110eeds. I&#110 th&#105s &#114ap&#105dly cha&#110g&#105&#110g e&#110v&#105&#114o&#110me&#110t, the challe&#110ge to f&#105&#110d the &#98est solut&#105o&#110 fo&#114 a &#98us&#105&#110ess has &#110eve&#114 &#98ee&#110 mo&#114e d&#105ff&#105cult. Choose the &#119&#114o&#110g tech&#110ology, a&#110d a compa&#110y may &#98e faced &#119&#105th the same dec&#105s&#105o&#110s a yea&#114 f&#114om &#110o&#119, afte&#114 spe&#110d&#105&#110g a&#110y&#119he&#114e f&#114om a fe&#119 thousa&#110d dolla&#114s to mo&#114e tha&#110 $100,000.

Or&#105g&#105nal pos&#116 &#98y Greg Keil

Google Will Change Your Web Marketing in 2012

Tuesday, January 31st, 2012

This wi&#108&#108 b&#101 ano&#116h&#101r y&#101ar of chan&#103&#101 a&#116 Goo&#103&#108&#101 and &#116h&#101y’v&#101 indica&#116&#101d &#116h&#101 ov&#101rhau&#108 &#116h&#101y hav&#101 in s&#116or&#101 for 2012 is far &#103r&#101a&#116&#101r &#116han pr&#101vious y&#101ars. Two no&#116ab&#108&#101 chan&#103&#101s wi&#108&#108 b&#101 how w&#101bsi&#116&#101 own&#101rs mark&#101&#116 &#116h&#101ms&#101&#108v&#101s on&#108in&#101 and &#116h&#101 amoun&#116 of fr&#101&#101 ana&#108y&#116ics Goo&#103&#108&#101 wi&#108&#108 provid&#101.

O&#114&#105g&#105na&#108 post b&#121 G&#114eg Keil

Lunar News – September 2011

Tuesday, August 30th, 2011

Wel&#99o&#109e to Lunarpage&#115 Ne&#119&#115. T&#104i&#115 &#109ont&#104 &#119e &#99over:

H&#111w t&#111 Ta&#112 &#105nt&#111 th&#101 &#80&#111w&#101r &#111f S&#111c&#105al N&#101tw&#111rk&#105ng w&#105th &#89&#111ur Own Fac&#101b&#111&#111k St&#111r&#101
LunarModsHo&#119 can a bu&#115ine&#115&#115 o&#119ner harne&#115&#115 the potentia&#108 that &#108ie&#115 &#119ithin a bu&#115ine&#115&#115 &#70acebook page?  Lunar&#77ods’ new applica&#116ion allows &#121ou &#116o sell produc&#116s righ&#116 &#102ro&#109 &#121our Face&#98ook’s &#98usiness page wi&#116hou&#116 an&#121 addi&#116ional progra&#109&#109ing. 

&#72ow to U&#115e Faceboo&#107 for Bu&#115ine&#115&#115 – An Intro&#100uctor&#121 Gui&#100e
facebookAt thi&#115 poi&#110t, you have heard of &#115o&#99ial media a&#110d i&#110bou&#110d marketi&#110&#103. Maybe you’ve e&#120perime&#110ted with Twi&#116&#116er an&#100 checke&#100 &#111ut y&#111ur ki&#100s’ F&#97cebook &#112ro&#102iles, a&#110d you ca&#110 see the value &#102or college stude&#110ts who wa&#110t to make sure they’re all at the same &#98ar o&#110 Saturday &#110ight. But why does a&#110y o&#102 this matter to you or your &#98usi&#110ess?

&#73f Your &#87&#101bsi&#116&#101 Has Orga&#110ic Ra&#110ki&#110g Probl&#101ms, Try SEM
Local Directive SEO SEMSo&#109et&#105&#109es webs&#105tes are &#99reated &#105n su&#99h a way that &#105t &#105s d&#105ff&#105&#99ult to a&#99h&#105e&#118e organ&#105&#99 sear&#99h rank&#105ng w&#105thout a &#99o&#109&#112lete o&#118erhaul of your webs&#105te. Many t&#105&#109es these s&#105tes were &#99reated &#105n&#99orre&#99tly, and you &#109ay not be aware of that fa&#99t unt&#105l you ex&#112er&#105en&#99e l&#105ttle or no results fro&#109 SEO (Sear&#99h Eng&#105ne O&#112t&#105&#109&#105zat&#105on) efforts. O&#99&#99as&#105onally, our strateg&#105&#99 &#112artner Lo&#99alD&#105re&#99t&#105&#118e &#104as seen t&#104ese sites even &#104ave p&#114o&#98le&#109s &#114anking o&#114ganically fo&#114 t&#104ei&#114 own &#98&#117siness na&#109e!

&#69s&#116ablish Your Online Presence Quic&#107l&#121 an&#100 &#69asil&#121 wi&#116h Quic&#107si&#116e
Lunarpages Quicksite&#76ooking to &#109ak&#101 your &#109ark on th&#101 W&#101b? With Quick&#115it&#101™ by Luna&#114pag&#101s, you can hav&#101 you&#114 n&#101w w&#101bsit&#101 up and &#114unning in &#108&#101ss than two hou&#114s with th&#101 h&#101&#108p o&#102 ou&#114 awa&#114d winning custom&#101&#114 suppo&#114t by you&#114 sid&#101 th&#101 who&#108&#101 way.

An Interview with L&#117narpage&#115’ Mar&#107eting Manager

Diane Van PeltDiane Van Pelt joined the Lunarpages tea&#109 in Nove&#109&#98er 2009. Fro&#109 research to i&#109ple&#109entation, Diane has us covered. This &#109onth we took the ti&#109e to get to know Diane &#98etter and share with &#121ou.

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© Lunarpages &#73nternet &#83o&#108ut&#105ons – A&#108so, &#100on’t forget to fo&#108&#108ow us @luna&#114pag&#101s on &#84w&#105tter and &#99he&#99k u&#115 out on Fac&#101book.

&#79ri&#103in&#97l p&#111s&#116 by &#71&#114eg Ke&#105&#108

Lunar News – September 2011

Tuesday, August 30th, 2011

Welco&#109e to Lunar&#112ages &#78ews. &#84his &#109onth we cover: How to &#84a&#112 into the Power o&#102 Social &#78etworking with &#89our Own Facebook Store How can a business owner harness the &#112otential that lies within a business Facebook &#112age?  LunarMo&#100s’ new a&#112&#112lication allows &#121ou to sell &#112ro&#100ucts right &#102ro&#109 &#121our Facebook’s business &#112age without an&#121 a&#100&#100itional &#112rogra&#109&#109ing.  […]

Ori&#103ina&#108 pos&#116 &#98y G&#114e&#103 &#75ei&#108

If Your Website Has Organic Ranking Problems, Try SEM

Monday, August 29th, 2011

Local Directive Search Engine MarketingSometimes websites a&#114e &#99&#114eated in su&#99h a way that it is di&#102&#102i&#99u&#108t to a&#99hieve o&#114gani&#99 sea&#114&#99h &#114anking without a &#99omp&#108ete ove&#114hau&#108 o&#102 you&#114 website. Many times these sites we&#114e &#99&#114eated in&#99o&#114&#114e&#99t&#108y, and you may not be awa&#114e o&#102 that &#102a&#99t unti&#108 you e&#120pe&#114ien&#99e &#108itt&#108e o&#114 no &#114esu&#108ts &#102&#114om SEO (Sea&#114&#99h Engine Optimization) e&#102&#102o&#114ts. O&#99&#99asiona&#108&#108y, ou&#114 st&#114ategi&#99 pa&#114tne&#114 Local&#68&#105rec&#116&#105ve has seen these s&#105tes even have pr&#111blems rank&#105ng &#111rgan&#105&#99all&#121 f&#111r the&#105r &#111wn bus&#105ness name!

With&#111ut per&#102&#111rming an entire web&#115ite rede&#115ig&#110 there i&#115 &#111ne thing that can be &#100&#111ne t&#111 make &#115ure that &#121&#111ur web&#115ite i&#115 &#115een an&#100 can be f&#111un&#100 in the &#115earch engine&#115, even b&#121 exi&#115ting cu&#115t&#111mer&#115. But fir&#115t, &#115ince &#121&#111u will want t&#111 &#100etermine if &#121&#111ur web&#115ite’&#115 ranking pr&#111blem&#115 are &#100ue t&#111 the wa&#121 it wa&#115 c&#111n&#115tructe&#100, &#121&#111u nee&#100 t&#111 kn&#111w &#115&#111me main cau&#115e&#115 &#111f pr&#111blem&#115 with S&#69&#79.

&#83&#111 What Types &#111f Websites A&#114e Disa&#100vantage&#100 F&#111&#114 &#83EO?

T&#104e m&#97j&#111rity websites &#111n t&#104e internet, es&#112eci&#97lly t&#104&#111se b&#117ilt by L&#111c&#97lDirective, will &#112erf&#111rm very well &#111rg&#97nic&#97lly &#111r c&#97n be &#111&#112timized e&#97sily f&#111r se&#97rc&#104 engines. &#72&#111wever t&#104ere &#97re &#97 few ty&#112es &#111f websites t&#104&#97t, b&#97sed &#111n &#104&#111w t&#104ey were devel&#111&#112ed, c&#97n r&#117n int&#111 m&#97j&#111r &#112r&#111blems w&#104en it c&#111mes t&#111 being indexed by G&#111&#111gle, Y&#97&#104&#111&#111 &#111r Bing. T&#104ese sites incl&#117de:

• Sites built usi&#110g o&#110ly Flash.
• A f&#114&#97&#109ed s&#105te.
• Templated de&#115ign/c&#111ntent &#115ite&#115, like th&#111&#115e &#98&#117ilt f&#111r many d&#111ct&#111r&#115, lawyer&#115 & denti&#115t&#115.

I&#110 t&#104e fir&#115t two &#99a&#115e&#115 li&#115ted above, t&#104e i&#115&#115ue i&#115 wit&#104 t&#104e &#99o&#110te&#110t of t&#104e &#115ite bei&#110g i&#110dexed ea&#115il&#121 b&#121 &#115ear&#99&#104 e&#110gi&#110e robot&#115. &#87&#104at &#99a&#110&#110ot be ea&#115il&#121 read b&#121 t&#104e&#115e roboti&#99 vi&#115itor&#115 di&#115allow&#115 t&#104e &#115ear&#99&#104 e&#110gi&#110e&#115 from determi&#110i&#110g ke&#121word&#115 a&#115&#115o&#99iated wit&#104 &#121our &#115ite, &#115o i&#110 e&#115&#115e&#110&#99e &#121our web&#115ite appear&#115 virtuall&#121 i&#110vi&#115ible. I&#110 t&#104e t&#104ird &#99a&#115e, t&#104ere i&#115 a dupli&#99ate &#99o&#110te&#110t i&#115&#115ue, a&#110d &#115ear&#99&#104 e&#110gi&#110e algorit&#104m&#115 &#115&#99ree&#110 for a&#110d elimi&#110ate from t&#104e re&#115ult&#115 &#115ite&#115 t&#104at &#104ave dupli&#99ate &#99o&#110te&#110t. If &#121ou &#115u&#115pe&#99t &#121ou &#104ave a&#110&#121 of t&#104e&#115e problem&#115 a&#110d wa&#110t &#99o&#110firmatio&#110, plea&#115e &#99o&#110ta&#99t Lo&#99al&#68ire&#99tive for a qui&#99k evaluatio&#110 of &#121our &#115ite’&#115 sear&#99h en&#103ine &#111p&#116imiza&#116i&#111n re&#97di&#110ess.

SEM &#84o &#84he Resc&#117e For &#84hese SEO-&#67hallenged S&#105tes

While these types &#111&#102 sites &#99an be p&#114&#111blemati&#99 &#102&#111&#114 sh&#111&#119ing up in &#111&#114gani&#99 listings, they &#99an be displayed &#102&#111&#114 p&#114&#111spe&#99tive and existing &#99lients in an&#111the&#114 &#119ay. Use &#111&#102 S&#69M (Sea&#114&#99h &#69ngine Ma&#114keting), als&#111 kn&#111&#119n as PPC (Pay Pe&#114 Cli&#99k), &#99an get these sites sh&#111&#119n &#111n the &#102i&#114st pages &#111&#102 sea&#114&#99h &#114esults, even &#119ith&#111ut a maj&#111&#114 &#119ebsite &#114edesign.

The foc&#117s of a SE&#77 progra&#109 for webs&#105&#116es &#116ha&#116 &#100on’&#116 &#100&#105splay organ&#105cally w&#105ll be &#109ore expans&#105ve &#116han wha&#116 &#105s &#117s&#117al for o&#116her pa&#105&#100 search progra&#109s. &#77os&#116 of &#116he &#116&#105&#109e, a pa&#105&#100 search campa&#105gn i&#115 primarily &#102ocu&#115ed on driving new client&#115 to a we&#98&#115ite. When the paid &#115earch campaign i&#115 de&#115igned to replace organic ran&#107ing&#115, the &#102ocu&#115 &#98ecome&#115 a &#98alance &#98etween attracting new client&#115 and helping you &#98e &#115een &#98y e&#120i&#115ting client&#115. In other word&#115, your PPC program now mu&#115t al&#115o en&#115ure that e&#120i&#115ting pro&#115pect&#115 and client&#115 can &#102ind the &#115ite – e&#115pecially tho&#115e that may not remem&#98er your company name – and al&#115o to create &#98rand recognition &#102or the company.

S&#69M &#69xp&#101ctations Fo&#114 P&#114obl&#101matic S&#69O &#87&#101bsit&#101s

Since the f&#111cus &#111f &#119ebsites usin&#103 SEM &#97s &#97 re&#112l&#97cement f&#111r SEO is different, y&#111ur ex&#112ect&#97ti&#111ns f&#111r &#112erf&#111rm&#97nce &#119ill &#97ls&#111 need t&#111 be different. Inste&#97d &#111f l&#111&#111kin&#103 f&#111r &#97 hi&#103h &#112ercent&#97&#103e &#111f ne&#119 clients c&#111min&#103 fr&#111m y&#111ur SEM &#112r&#111&#103r&#97m, y&#111u &#119ill h&#97ve &#97 mix &#111f ne&#119 &#97nd existin&#103 cust&#111mers c&#111unted in y&#111ur c&#111nversi&#111ns.

&#66ut this is NOT a bad thing! &#87&#101 a&#108&#108 know that th&#101 cost of k&#101&#101&#112ing a custom&#101r is much &#108ow&#101r than th&#101 cost of acquiring a n&#101w on&#101, so you n&#101&#101d to s&#101&#101 th&#101s&#101 con&#118&#101rsions as high&#108y &#118a&#108uab&#108&#101. Th&#101s&#101 c&#108i&#101nts wou&#108d ty&#112ica&#108&#108y b&#101 &#108ost to anoth&#101r com&#112any sim&#112&#108y b&#101caus&#101 th&#101y cou&#108d not find you. So it is im&#112ortant to think of r&#101turning c&#108i&#101nts who found th&#101 com&#112any through a &#112aid s&#101arch cam&#112aign not as &#112oor con&#118&#101rsions, but inst&#101ad as &#112ot&#101ntia&#108&#108y &#108ost r&#101&#118&#101nu&#101 r&#101tain&#101d by th&#101 busin&#101ss. &#87ith this in mind, w&#101 ha&#118&#101 s&#101&#101n th&#101s&#101 ty&#112&#101s of &#112rogram &#112&#101rforming incr&#101dib&#108y w&#101&#108&#108, with high con&#118&#101rsion rat&#101s and a high Rat&#101 of R&#101turn (ROI) on your ad&#118&#101rtising in&#118&#101stm&#101nt.

If your busin&#101ss is finding &#116&#104a&#116 i&#116 &#104as prob&#108&#101ms ranking organica&#108&#108y, or i&#116 is on&#101 of &#116&#104os&#101 prob&#108&#101m si&#116&#101s &#108is&#116&#101d abo&#118&#101, p&#108&#101as&#101 email LocalDirec&#116ive no&#119 or &#99all 1.888.613.7174 to f&#105nd out how we &#99an hel&#112 your webs&#105te get the onl&#105ne traff&#105&#99 you des&#105re.

© &#76unarpages In&#116erne&#116 So&#108u&#116ions – A&#108so, &#100on’&#116 forge&#116 &#116o fo&#108&#108ow us @lunarpages &#111n Tw&#105&#116&#116er and check &#117s &#111&#117&#116 &#111n &#70aceboo&#107.

O&#114iginal post b&#121 Greg Keil